Apple's iPhone 15 Event: What to Expect and What Not to

Apples September event will unveil the iPhone 15 series, featuring USB-C ports and camera enhancements. Apple Watch updates are expected, but no major design changes. Pricing may increase, and certain products wont be announced. Subscribe to our newsletter for weekly Apple updates.

As September arrives, so does the anticipation of Apple's annual iPhone launch event. On Tuesday, September 12th, at 10 a.m. Pacific Time, Apple is set to unveil its latest iPhone series, the iPhone 15, via a live stream on YouTube and Apple's official website. This article provides a comprehensive overview of what to expect (and not expect) during this much-anticipated event.

The iPhone 15 lineup is poised to steal the spotlight, featuring four models, all rumored to include a USB-C port and the innovative Dynamic Island technology. The Pro models, in particular, are expected to come packed with additional cutting-edge features, including a titanium frame, a customizable Action button, the powerful A17 Bionic chip, Wi-Fi 6E support, and more. In anticipation of the event, MacRumors has already shared detailed camera specifications for the entire iPhone 15 lineup. Key camera-related enhancements include a stacked camera sensor for the iPhone 15 and iPhone 15 Plus, while the iPhone 15 Pro Max is rumored to sport a periscope telephoto lens capable of delivering up to 6x optical zoom. These camera innovations are expected to be a highlight of Apple's presentation.

While significant design changes are not anticipated for the upcoming Apple Watch models, reports suggest that a new S9 chip will provide the first significant performance upgrade since the Apple Watch Series 6. Additionally, improvements to various sensors and components will prioritize speed, efficiency, and accuracy. A new "U2" Ultra Wideband chip is set to enhance location tracking capabilities, with an emphasis on improvements to the Find My ecosystem.

Following the Apple event, Apple retail stores are expected to undergo updates. These updates will likely include the deployment of marketing materials for the newly announced products, including the iPhone 15 series, the Apple Watch Series 9, a new Apple Watch Ultra model, and a USB-C AirPods case.

As for pricing, there is some uncertainty regarding potential increases for the iPhone 15 Pro and iPhone 15 Pro Max models. Analysts like Dan Ives speculate that each model may see a $100 price hike compared to their predecessors, meaning the iPhone 15 Pro could start at $1,099, and the iPhone 15 Pro Max at $1,199. However, research firm TrendForce suggests that the price increase might be limited to the Pro Max model, with the smaller iPhone 15 Pro maintaining a starting price of $999.

To set clear expectations, we've compiled a list of products unlikely to be announced during Apple's "Wonderlust" event. For instance, the highly anticipated Macs featuring the M3 chip are not expected until October. Other rumored products, including a second-generation HomePod mini and iPad Pro models with OLED displays, are unlikely to hit the market until 2024.

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